Ideals
Cherishing Childhood
Childhood is a fleeting and precious time that deserves to be cherished and protected. We are committed to providing products that honor and preserve this special stage of life.
Intentionally Low Screen-time
We recognized that our children will grow up in a very screen heavy world and while they need to be capable of navigating that environment, they also need intentional time away from screens. We strive to create and promote engaging, non-screen activities for our children to enjoy.
Judgement-free Zone
Parenting is challenging, and everyone has unique experiences and opinions. We offer a welcoming, supportive space for all parents, free from judgment, where you can feel understood and respected.
Privacy & Safety First
Our website, social media, and market materials will never show full-face images of any children. This is something we find difficult to navigate and balance in today’s society. So we err on the side of caution when it comes to our children’s safety.
Transparency in Ingredients
We believe in complete transparency. Every product we offer comes with a detailed ingredient list, allowing parents to make informed choices and feel confident about the safety and quality of our products.
No Essential Oils
While the essential oil community is strong, we prioritize safety and transparency. We do not use essential oils in our products to ensure they remain taste-safe and suitable for even the youngest children. Instead, we use food-grade spices or extracts for any scented doughs.